Email Custom Values: Veeva Tokens and SFMC Personalization Strings

Approved Veeva Tokens and SalesForce Personalization Strings let email creators to add attributes related to the sender, the receiver and the message to make it personalized. The values are extracted of a database previously made. Here is an example based on the Veeva technology mixed with Assembler Online in the creation process.

In Veeva Vault PromoMats/Assembler:

In Veeva CRM app

In the email inbox

Use the Veeva Tokens and Personalization strings Text Collections by adding them to favorites! Copy and paste the job numbers listed below.

• Global_Veeva_tokens_TextCollection ASSET-20014879
• Global_SFMC_PersonalizationStrings_TextCollection ASSET-20016473

Veeva Approved Email Configuration Tokens

SalesForce Marketing Cloud Personalization Strings

Veeva Approved Email Configuration Tokens

Content Tokens

Add specific content such as receiver first name, last name, API calls for VOD.

Functionality Tokens

Enable features within the email such as Prescribing Information, .ICS attachments, consent lines and related pieces among others.

Custom Text Tokens

Custom text enables entering free text in a controlled manner.

Want to know all the Veeva Tokens list? Please visit this webpage for further information.

Email data

Shows data in US format as default about the email itself such as data, predefined preheader or replay content.

Data About the Recipient & the sender

Display values about the recipient such as his/her name or his/her email

Standard Links and microsites

An standard link could be, for example, an unsubscribe link. For a microsite link, users can add a value to reference a landing page.

Analytics

Compile data of your emails and establish communication strategies.

Want to know all the SalesForce Marketing Cloud Personalization Strings list? Please visit this webpage for further information.