Introduction to Digital Asset Management

Digital Asset Management (DAM) is a business process for storing, searching, and sharing approved digital assets and managing the rights/permissions for those assets.

• Veeva Vault PromoMats’ integrated Digital Asset Management (DAM) capabilities provide a centralized and globally-accessible repository for reusable assets like creative artwork files, images, videos, source files of final approved resources, etc. This enables easy sharing and reuse of approved content across global teams.
• Digital Asset Management dramatically improves marketing productivity, increases brand efficiency, and delivers content faster
• High volume of resources generated in our company demands a proper storage system to keep track of our assets
• Allows access to our purchased assets and stores them in a compliant manner:
  • Avoids misuse of others’ Intellectual Property, which can pose substantial legal implications and risks
  • Eliminates potential deliverable delays due to agencies storing our files
  • Aligns with our corporate IT file storage and transfer policies, thus reducing risks
  • Streamlines ability to locate files to avoid improper storage of our assets
  • Eliminates additional cost of obtaining source files in certain markets
  • Substantially reduces damage/ theft of assets not stored within our structure
• Modernizes process for improved execution

Benefits of Digital Asset Management (DAM)

Use of Digital Asset Management is recommended for all customer-facing materials created under the following Material Subtypes in PromoMats:

… and especially for Documents that are:

• Created by an external agency 
• Have associated permissions
• Tagged for reuse

Markets can chose how to manage their files using Digital Asset Management. Find out which option your country is using by contacting your local Digital Asset Management (DAM) SPOC.