WordPress’ localization process

Currently, Global Headquarters provides WordPress VIP Global Pre-Formatted Websites for all markets and regions. The localization process includes the translation of the website and the approval procedure as any communication material. Part of the journey happens outside PromoMats, but in all cases, it should be reflected in the platform: as any other material, it must pass from draft to approve for distribution.

Because of these reasons, we think there could be a current risk of the market creating brand-new placeholders for their websites instead of copying the global. To help markets avoid this, we created this video explaining the workflow of localizing WordPress VIP templates.Key Steps